Simplify the process, amplify the result.
Simplifi is a Romanian SaaS platform for qualified electronic signatures and digital workflows.
Simplifi lets organizations sign, seal, and timestamp documents electronically, with the same legal standing across the entire EU under eIDAS. Beyond signing, the platform handles the full flow - sending documents to multiple parties, signing in bulk, managing everything from a single dashboard, and tracking every step until a document is finalized. We worked directly with the founders as partners, building a brand equal to the platform's ambition.
A brand system built for a new direction.
Simplifi already had a visual identity when we started, but the company was pivoting and needed a brand that matched where it was heading. Our role was to rework it, building a brand system with its own logic, strong enough to stay recognizable and coherent everywhere it shows up, and ready to scale as the company grows. Before Simplifi went live, we translated that system into the UI design of the platform. Development was handled by Simplifi's own IT team, but the interface still carries our design intent. Our work also covered the commercial strategy behind it, giving Simplifi a clear narrative to grow into.
