Simplify the process, amplify the result.
Simplifi is a Romanian SaaS platform for qualified electronic signatures and digital workflows.
Simplifi lets organizations sign, seal, and timestamp documents electronically, with the same legal standing across the entire EU under eIDAS. Beyond signing, the platform handles the full flow - sending documents to multiple parties, signing in bulk, managing everything from a single dashboard, and tracking every step until a document is finalized. We worked directly with the founders as partners, building a brand equal to the platform's ambition.
We rebuilt Simplifi's brand system from the ground up.
Simplifi had a visual identity before we started, but it wasn't carrying the company the way it needed to. Our role was to rework it from zero - building a brand system with its own logic, strong enough to stay recognizable and coherent everywhere it shows up, and ready to scale as the company grows. Before Simplifi went live, we translated that system into the UI design of the platform. Development was handled by Simplifi's own IT team, but the interface still carries our design intent. Our work also covered the commercial strategy behind it, giving Simplifi a clear narrative to grow into.
