Biologica Cosmetics
Cosmetics - Product Strategy
Nature meets strategy.
the mission
Biologica sought clarity for its product line: how to stand out in the crowded cosmetics market while staying true to their natural roots.
Our focus was to shape a product strategy that balanced authenticity with a modern, competitive edge.We worked on positioning, product storytelling, strategic direction, key partnerships via executional roles of Stelian Bogza & Iulia Bogza, laying the foundation for a distinctive presence in the market.
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Results
Defined and differentiated.
Through this strategy, Biologica gained not only a clearer voice, but also a roadmap for future growth. The brand was positioned to launch with confidence, connect with conscious consumers, and carve a differentiated space in cosmetics.
